Wednesday, 31 July 2013

Aer Lingus Hub strategy drives long-haul performance

                                                   
EI-ELA Airbus A330-200 
Aer Lingus announcing it's Half-Year results this morning continue to show strong strength in it's long-haul strategy using Dublin as a Transatlantic hub providing connectivity with it's partners. The carrier has increased market share by 6 points from 48% to 54%.

CEO Christoph Muller said "Aer Lingus is pleased to report an excellent business performance for the first half of 2013. All key revenue metrics have trended positively with passenger numbers up 1.3%, load factor up 2.0 points and growth in fare revenue per seat across short and long haul. Our Q2 2013 revenue performance was particularly strong. We expanded long haul capacity by 16.3% in the quarter and successfully sold the additional seats, achieving a load factor of almost 95% in June."

In the first six months long-haul reported strong revenue growth of +15.6% and capacity increase of +10.8% year on year, with the introduction of seventh Airbus A330 increasing frequencies on routes to Boston and Chicago routes, carrying 488,000 passengers with a load factor of 79.1% up 1.6 points, with business class up 3.6% to 65.2%. It's average fare increased by 4.5% to €269.90.

In Q2 Long haul passenger revenue increased by 16.2% to €106.2 million while load factor remained relatively flat at 82.7% despite capacity growth of 16.3%.

Further growth in long-haul is planned for 2014 with the re-deployment of the Shannon Based A330-200 to Dublin Airport to re-launch SFO route and the damp lease of three Boeing 757 aircraft from ASL Aviation Group to increase frequencies from Shannon Airport to Boston and New York JFK and launch new Dublin to Toronto route.

Irish Aviation Research Institute © 31st July 2013 All Rights Reserved.

No comments:

Post a Comment

Note: only a member of this blog may post a comment.