Aer Lingus Increases Dublin London Gatwick Capacity ©
Aer Lingus has announced that it has increased capacity on the Dublin to London Gatwick route by 56%, with the carrier adding two additional daily rotations for a total of six daily rotations which commenced on the 19 th of October (Aer Lingus website), with new early morning departures at both ends of the route, providing higher frequency with a wider range of timings, which will be particularly attractive to business traffic. The increased London Gatwick route capacity increase is consistent with its demand-lead strategy, as the carrier re-deploys capacity from Southern Europe to Northern Europe (Investor Day Conference Call 28 th of September), where their is an increased business traffic mix. Aer Lingus has been winning back market share in the key London market with the carrier having market share of 45% in 2010 up from 39% in 2009 (Flying in Ireland April 2011), having product differential in the market with roll out of new fare pricing structure, participation in GDS,