Monday, 24 October 2011

Aer Lingus Increases Dublin London Gatwick Capacity ©

Aer Lingus has announced that it has increased capacity on the Dublin to London Gatwick route by 56%, with the carrier adding two additional daily rotations for a total of six daily rotations which commenced on the 19th of October (Aer Lingus website), with new early morning departures at both ends of the route, providing higher frequency with a wider range of timings, which will be particularly attractive to business traffic.

The increased London Gatwick route capacity increase is consistent with its demand-lead strategy, as the carrier re-deploys capacity from Southern Europe to Northern Europe (Investor Day Conference Call 28th of September), where their is an increased business traffic mix.

Aer Lingus has been winning back market share in the key London market with the carrier having market share of 45% in 2010 up from 39% in 2009 (Flying in Ireland April 2011), having product differential in the market with roll out of new fare pricing structure, participation in GDS, seat selection and mobile phone check-in option.

The roll out of the Economy Flex a quasi business class product allowing customers re-book flights which offers flexibility ,together with the roll out of the pre-order hot meals in 2012 (Investor Day Conference Call 28th of September), will be particularly attractive to business traffic on routes such as Gatwick.

The increased frequency on the London Gatwick route will be attractive offering increased connecting opportunities to partners British Airways and Virgin Atlantic.

With the Aer Lingus policy of commercial neutrality it will be particularly interesting to see how it will develop at London Gatwick in relation to new partnerships in due course, where the carrier could gain potential connectivity to the Asia market, or alternatively passengers could book through point to point.

Three new carriers will be launching new routes to Asia from London Gatwick over the comong months including Air Asia X six times weekly to Kula Lumpur from today 24th of October (Channel News Asia 13th of July 2011), Korean Airlines three times weekly to Seoul from the 28th of March 2012 (Flightglobal 5th October), and Vietnam Airlines twice weekly to Ho Chi Minh City from the 9th of December (Travelmole 11th October)

Dublin London Gatwick Schedule:

EIN230 depart Dublin at 0640 arrive London Gatwick at 810
EIN231 depart London Gatwick at 0650 arrive Dublin at 0810

***Revised timings***
*EIN230 Dublin based aircraft.
*EIN231 London Gatwick based aircraft.

EIN236 depart London Gatwick at 1250 arrive Dublin 1410
EIN243 depart Dublin 1450 arrive London Gatwick 1610

EIN245 depart London Gatwick at 1750 arrive Dublin 1910
EIN246 depart Dublin at 1950 arrive London Gatwick at 2110

Operated by A320.

Gatwick Airport Perdicts 100 extra flights per day

Irish Aviation Research Institute © 24th October 2011 All Rights Reserved.

Emirates Airlines Dublin Route Ambition ©

On the 8th of September Emirates Airlines announced that it was launching a new route from it’s Dubai Base to Dublin commencing on the 9th of January 2012 operating daily using an Airbus A330-200, becoming the 29th European City on its route network (Emirates Airlines).

On the 21st of September the carrier announced that it was seek to fill 17 job positions at its new Dublin station being set up, including cargo and passenger roles (ITTN), the carrier was looking at options to serve the IT package market (ITTN).

It was citied by Routes online (8th of September) that the 54,000 Origin & Destination passengers travel annually between Ireland and the UAE, with 10% of this market currently flying via Emirates Airlines UK routes, the carrier could potentially capture O&D traffic connecting via European Hubs.

On the Breakfast Business Show with Ian Guider on Newstalk 106-108FM (Thursday 20th October). The Emirates Airlines VP UK & Ireland Laurie Berryman stated when the new Dublin route matures in 2 to 3 years time, it plans to increase capacity from an Airbus A330-200 to Boeing 777.

The VP stated 'Never say Never' to using the A380 on Dublin route, with 19 of 90 A380s on order delivered, it held discussions with Dublin Airport Authority on type using Terminal 2. Emirates Airlines has a policy of increasing aircraft size rather than increasing frequency (Business Travel News).

The carrier continues to build its brand profile in Ireland with the carrier holding four open recruitment days in Cork, Dublin, Galway and Limerick starting next week, as it has requirement for 4,000 cabin crew in the current financial year.

The Emirates Airlines VP UK & Ireland Laurie Berryman stated “Our policy has always been to recruit staff from countries where there is a strong hospitality tradition” (Business & Leadership).

Interestingly Emirates Airlines started a Dubai to Manchester route in 1985 using Airbus A310 on an daily service, and over the years has increased the route in terms of capacity and frequency with the carrier now operating three times daily using A330, B777-300 and A380.

An exciting future is ahead for Emirates Airlines as it develops it’s new Dublin route where the carrier sees significant potential.


Irish Aviation Research Institute © 24th October 2011 All Rights Reserved.