Showing posts from April 2, 2012

European Short-Haul Pressure ©

The market pressures in the European short-haul market continue to intensify as airlines struggle to remain competitive in an increasing hostile environment as revenues are eroded and cost and competitive countinue to multiple creating new challenges, the rate of change to adopt is increasing all the time therefore standing still is no longer an option with a middle of the road strategy when it comes to cost control.                                                                  Air France announced on the 20 th of March a new ‘Transform 2015’ plan aimed to restore the airline to sustainable profitability with particular emphasis on the short-haul and medium haul markets, where it and its regional subsidiaries made an operating loss of €500 million in 2011. To turnaround the operation the carrier plans to consolidate the operations of  Brit Air , Cityjet and Regional Airlines into a single unit which have yet to be defined, also its low-cost subsidiary Transavia France whic