|Picture: Courtesy of Widerøe Airlines|
Boxever has been selected by Widerøe Airlines a regional airline of SAS Airlines for their next-generation customer intelligence platform. Boxever’s Big Data solution will give Widerøe unparalleled insight into each passenger that flies with their airline, enabling them to improve customer satisfaction and increase sales by offering customer centric content, products and promotions.
Boxever CEO Dave O’Flanagan said "Boxever are delighted to have Widerøe as customer. They are a tremendously innovative company and one of the first airlines that are truly leveraging Big Data to create unique and inspiring experiences for each of their customers. We have seen a huge change in the market over the past 12 months as airlines and travel companies become more retail focused and customer-centric. We’re seeing strong market demand right across the travel vertical – not just airlines – and Boxever is well positioned to take advantage of this trend."
Widerøe CEO Internet AS Odd Langvatn said "Boxever’s Big Data platform has delivered tremendous value since it’s been implemented. It has enabled us to look beyond the transaction and understand who each of our passengers are. Their solution enables us to relate to each customer individually, based on everything the system has learned about them, driving conversion and increasing relevance across every customer touchpoint. "
Boxever is cloud-based customer intelligence solution that enables airlines and travel companies to gather and analyse customer data in real- time, creating a single customer view that powers 1-1 marketing and personalisation.
Irish Aviation Research Institute © 18th March 2013 All Rights Reserved.