Virgin Atlantic has launched a new brand campaign entitled ‘Flying in the Face of Ordinary’ to celebrate the skills and talents of crew, designers, pilots and everyday pioneers in Virgin Atlantic. The campaign coincides with the launch of UK domestic routes between London Heathrow and Manchester, Aberdeen and Edinburgh, the airline signed an Letter of Intent (LOI) with Aer Lingus to operate the routes using Airbus A320 equipment from 31st March 2013.
The airline is seeking 150 new staff for its domestic network launch and the ad gives an insight into the kind of people that make Virgin Atlantic 'fly in the face of ordinary'.
Virgin Atlantic President Sir Richard Branson said "We're always on the lookout for gifted people to grow our business. Our staff hold the keys to the future of Virgin Atlantic; they work so hard, and we are delighted to dedicate this new advert to them.
Our advertisement is a powerful New Year message encouraging everyone to look again at young people and the talents they have to offer to businesses and industries all over the country. People are at the heart of Virgin Atlantic and this campaign celebrates them."
The ad based on the lives of real people was developed by creative agency RKCR/Y&R traces the lives of gifted youngsters born with special skills, and how they later use those talents to become outstanding employees at Virgin Atlantic. One child has an amazing love of flight, and goes on to become a leading pilot. Another has a keen interest in how things work, and later becomes one of the company's leading design engineers. Others with excellent people and intuition skills become outstanding cabin crew members and ground staff.
Irish Aviation Research Institute © 1st January 2013 All Rights Reserved.